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Search Engine Optimization (SEO)

July 24, 2010
Internet Marketing
 

SEO (Search Engine Optimization) is the term used for the process that is carried out systematically to position a website on first page of a Search Engine, thus automatically increase the website’s traffic. A website that appear in the top position on search engines such as Google, Yahoo, Ask, Bing, has greater opportunities to be found by internet users. No doubt internet users will be more interested to visit the websites that are shown on the first and second page of Search Engine. This is because the website’s keywords on the first page match better with the keywords that the users type compares to those websites on the followings pages.

However, to maintain the position of your website and in order stay at the top position is not an easy task, it requires an effective strategy to help maintain the website’s position in Search Engine. An active traffic and a high PageRank website are the keys to build a successful website. Successful website can help bring new opportunities for your business. Therefore what can be done to increase your website’s PageRank ?

Techniques in Search Engine Optimization (SEO) are divided into two: On Page and Off Page. On page Seo technique is used to manage the website internally, such as maximizing the keywords and content of the website to make Search Engine craws it better. In On Page SEO, the title, key words needed in the article (content), Meta keywords, Meta description, all must be interconnected and consistent, this way it allows the Search Engines to trace them easily.

Meanwhile Off Page SEO uses prospect outside the website, such as posting your website URL on another website (natural listings), registering your website in Web Directory or exchange links with other websites. In addition, you can also try to get Backward Link / Backlink to your website because a website needs to have high quantity of quality Backward Link / Backlink to be Search Engine Optimized.

Web Architect not only offers attractive web design packages for your website, but we also use Search Engine Optimization (SEO) techniques for our clients’ website. Therefore internet users are able to find those websites with the right. For more information about our Search Engine Optimization (SEO) services, please contact Web Architect - Professional Web Design Company.

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