What Is Bounce Rate On A Website And How To Optimize It?

Already have a website, but still don't have any interaction with your website visitors? This can happen because the quality of the website that is managed still needs various improvements so that visitors decrease, or even worse, the website is difficult to find in search engines. Therefore you should check the website's performance thoroughly, including understanding what is the bounce rate on a website.

As a business person who is developing a business, of course, you have to do your best to maximize all the opportunities that are in front of your eyes. In online promotion, it must be done well. One way to promote online is to do SEO optimization on a business website, one of which is by lowering the bounce rate.
The reason is that a bounce rate that is too high can indicate that there is a problem with the website. Therefore, you must find out what the cause is and fix it immediately. Then, what is the bounce rate on the website? Is it important for your website?

Definition of Bounce Rate

Broadly speaking, bounce rate is the percentage of visitors who visit your website and then leave without opening another page or engaging in any other interaction on the site. To make it easier, let's analogize a website as a product stand at an exhibition. There are visitors who come, but he just looks around without feeling interested in the products displayed.

Such conditions are of course very bad and must be addressed quickly. Because if it continues, it will make the performance of the website you manage worse and result in online promotions running in vain.

Easy Ways to Optimize Bounce Rate on Websites

Now that we know what a website bounce rate is, let's move on to learn how to maximize it. One of them can be done by lowering the bounce rate to a minimum. Below are some ways to optimize the bounce rate that can be done.

Optimize Website Page Load Speed

The loading speed of a website page can certainly be one of the main factors influencing the visitors' decision, whether they want to wait until the page opens or immediately move to another site. To overcome this, you as a website owner do not provide enough, but also a display that must be speedy when the web page is opened. The appearance of a website filled with various supporting plugins will certainly affect the loading speed. So pay close attention to this

Choosing Easy-to-Read Content

The quality of the content presented is certainly one of the reasons for increasing the bounce rate on websites. If you create content without paying attention to the quality, then the visitors will be less comfortable to enjoy. This will immediately reduce the value on that content page. Therefore, choose content that is easy to read so that visitors feel comfortable and read the various content available.

Use Clear CTA

Inserting a clear call to action (CTA) on the content page can of course help you optimize the bounce rate on the website. This aims to make visitors know what steps to take if they feel interested in the content provided. For example, by inserting the sentence "read more" to direct visitors to open the page in its entirety.
In addition, the use of a clear CTA can also help visitors make it easier to interact on web pages. The longer they surf, of course, the visiting time will increase so that it can reduce the bounce rate on the web.

Make it Mobile Friendly

Not all visitors use personal computers or laptops to surf the internet, but there will also be many who use smartphones in this digital era. Therefore, you should start considering the appearance of a mobile friendly website. Because this will make visitors better when they enter your website and are liked by search engines. These two factors will make the website easy to find by many people.

This is an explanation of what a bounce rate is on a website and how to apply it. The goal is of course so that the website that you manage can be more optimal when it is opened by many people. Immediately do an overall evaluation on your website, then make improvements so that the web's performance can be maximized.

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