Most online marketing method is relatively affordable. Some of them are even available for free. Online marketing has the power to reach large number of audience. Here are some basic online marketing that you can do.
Having a blog/website
Having a website or blog is essential to the success of online marketing. By having a website, the general public can easily find you and start to get acquainted with your company. A website can get you more exposure for your business and the web address will provides a convenient way for people to refer to you. We also advise you to blog, this is because when you blog regularly and actually have something interesting to share to the community, you will accumulate followers and they can help to promote your website/blog by word of mouth.
There are two types of online advertising, CPM and CPC. CPM stands for Cost Per Thousand Impressions. This means that you buy a space in a website to advertise your company and you pay according to the number of times your ad is going to be display. CPC stands for Cost-Per-Click advertising. This means that you only pay when someone click on your ad. Google AdWords is one of the examples of Pay-Per-Click advertising that is very effective.
Take part in Social Media
Social media communities such as Facebook and Twitter offer a chance to market your product. Although marketing online through social media requires more time and subtlety. This means that you need to devote time to participate wisely and try to create connections with the users by commenting and posting article rather than just advertise your products or services. If done correctly, participating in social media can help you create a lot of buzz for your product.
Remember that just like offline marketing; targeting and marketing planning is very important in the success of online marketing. If you are interested in our online marketing services, please contact Web Architect - Professional Web Design Company in Jakarta for further assistance.