Technology advancement is inevitably revolutionizing the future of retail, from going cashless, to browsing across multiple devices to brand interactions on social media. With the convergence of Ecommerce, mobile, and physical retail, the customer journey to online purchase has in fact grown more complex than ever. As modern marketers, it is crucial to keep up with your online as well as brick-and-mortar customer’s behavior while leveraging technology to boost their life cycle.
On 23 October 2014, WEBARQ in partnership with Trakomatic, Redhat, and Lenovo held a workshop addressing customer-driven strategy to create seamless shopping experiences with the underlying goal to maximize traffic and loyalty. We had a very productive session thanks to our insightful speakers, great clients who eagerly participated in the panel discussion, and tasty meal from Hyatt hotel.