Indomaret is a franchise retailer network of minimarket that provides basic daily needs in Indonesia. Looking to build an active online community and engage new consumers, Indomaret collaborated with WEBARQ to launch a series of digital activations starting on June 2013.

Ekspresi Seru di Indomaret was the first digital campaign where users get to share photos of their shopping experience in Indomaret. Following its success, WEBARQ also built digital campaign activations for various other brands and suppliers of Indomaret.