Indomaret is a franchise retailer network of minimarket that provides basic daily needs in Indonesia. Looking to build an active online community and engage new consumers, Indomaret collaborated with WEBARQ to launch a series of digital activations starting on June 2013.
Aside from food and drinks, Indomaret also carries a wide range of Personal Care products and worthy in-store promotions. In order to boost a much wider awareness to the community, WEBARQ initiated Sobat Indomaret, a dedicated online portal that hosts an exciting series of campaigns revolving around their Beauty Fair & Men’s Fair products. Members are encouraged to participate in fun activities or contests that involves various surprises and prizes. Fresh digital campaigns are launched monthly and resulted in a constantly growing community of loyal personal care customers.