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Established in 2011, PT PFI Mega Life Insurance is a new joint venture life insurance company that combines the global expertise of Prudential Financial Inc and the local market network of CT Corpora. PFI Mega Life offers life insurance products that cater to a wide range of customers, from large entities to individuals. Its product offerings include investment-linked insurance products and credit shield insurance. PFI Mega Life products and services are offered through multiple distribution channels, including bancassurance, telemarketing as well as retail channels.
PFI Mega Life
OBJECTIVES
To develop a website for PFI Megalife as its company profile, which is also intended to be a marketing platform for their brand in the Indonesian market. To develop a specific website to generate leads for online product purchases.
CHALLENGES
Dynamic and fast paced: Since PFI Megalife approached this project as a dynamic and fast-paced project, the website and it’s microsites were developed simultaneously to effectively help raising brand awareness.
Complete Solutions: WEBARQ provided a comprehensive digital solution including web design & development, SEO, use of effective UX and UI to generate leads and integration of several 3rd parties’ internal systems.
SOLUTIONS
Lead Generation Site: We developed a lead generator microsite to support the digital marketing of PFI Megalife team. Besides the lead generation form, the website is also equipped with online purchase feature so that payment can be done easily through a payment gateway.
UX/UI Design: We designed PFI Megalife website with a great attention to their UX and UI. We also developed an integrated CMS for the corporate site and the lead generator microsite with a single login to manage both websites.
Web Development & SEO: We applied SEO friendly coding that was optimized based on audit results by our SEO team to ensure that the website performs well technically.
Blog: We created a blog titled “Literasi Keuangan” with articles on insurance, to boost the SEO.
Digital Marketing: We executed a digital marketing campaign to increase conversion from website to generate leads.
One Website for all devices
With the rise in the use and popularity of mobile devices, we design the website that ready for all devices and adapts nicely to any screen size it is being viewed on. We use Responsive Web Design to ensure a seamless and consistent experience across mobile devices.
LET'S WORK TOGETHER
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