To develop a website for PFI Megalife as its company profile, which is also intended to be a marketing platform for their brand in the Indonesian market. To develop a specific website to generate leads for online product purchases.
Dynamic and fast paced: Since PFI Megalife approached this project as a dynamic and fast-paced project, the website and it’s microsites were developed simultaneously to effectively help raising brand awareness.
Complete Solutions: WEBARQ provided a comprehensive digital solution including web design & development, SEO, use of effective UX and UI to generate leads and integration of several 3rd parties’ internal systems.
Lead Generation Site: We developed a lead generator microsite to support the digital marketing of PFI Megalife team. Besides the lead generation form, the website is also equipped with online purchase feature so that payment can be done easily through a payment gateway.
UX/UI Design: We designed PFI Megalife website with a great attention to their UX and UI. We also developed an integrated CMS for the corporate site and the lead generator microsite with a single login to manage both websites.
Web Development & SEO: We applied SEO friendly coding that was optimized based on audit results by our SEO team to ensure that the website performs well technically.
Blog: We created a blog titled “Literasi Keuangan” with articles on insurance, to boost the SEO.
Digital Marketing: We executed a digital marketing campaign to increase conversion from website to generate leads.