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Sari Roti is a reputable bread brand in Indonesia that was first introduced in 1995. Under the Sari Roti trademark, PT Nippon Indosari Corpindo as a manufacturer has become one of the largest company that produces quality bread in Indonesia. PT. Nippon Indosari Corpindo has produced various kinds of white breads and sweet breads.
Sari Roti
OBJECTIVES
To build digital presence through community website and to implement marketing programs through digital paid media, social media and creative contents such as videos and articles as well as SEO.
CHALLENGES
Develop a Positive Brand Image: Digital channel should be optimized to strengthen the brand.
Website Traffic: The company wanted to increase the number of visits to the new community website.
Develop Engagement with Consumers According to the Market Target: Various digital engagement channels had to be built, measured and adjusted for different segments.
SOLUTIONS
UX/UI Design: We designed Rotinya Indonesia, the brand’s community website with user-friendly UX and UI that supports interactive features for the audience.
Development: We developed engagement features such as like, comment and share along with easy-to-use CMS that accommodates content management by Sari Roti’s admin.
SEO: We created blogs and articles and optimized relevant keywords to develop a positive brand image.
Digital Ads: We managed advertisements on digital platforms such as Google, Facebook, Instagram, YouTube, and others to increase traffic.
Social Media Management: We set up content marketing on Sari Roti’s social media accounts (Facebook and Instagram) based on targeted segments, including Moms, Family Men, Youth, Kids and First-Jobbers.
Content Creation: Creative content creation such as photo and video recipes were published to increase awareness on Sari Roti’s wide range of products and increase consumption.
One Website for all devices
With the rise in the use and popularity of mobile devices, we design the website that ready for all devices and adapts nicely to any screen size it is being viewed on. We use Responsive Web Design to ensure a seamless and consistent experience across mobile devices.
LET'S WORK TOGETHER
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