To build digital presence through community website and to implement marketing programs through digital paid media, social media and creative contents such as videos and articles as well as SEO.
Develop a Positive Brand Image: Digital channel should be optimized to strengthen the brand.
Website Traffic: The company wanted to increase the number of visits to the new community website.
Develop Engagement with Consumers According to the Market Target: Various digital engagement channels had to be built, measured and adjusted for different segments.
UX/UI Design: We designed Rotinya Indonesia, the brand’s community website with user-friendly UX and UI that supports interactive features for the audience.
Development: We developed engagement features such as like, comment and share along with easy-to-use CMS that accommodates content management by Sari Roti’s admin.
SEO: We created blogs and articles and optimized relevant keywords to develop a positive brand image.
Digital Ads: We managed advertisements on digital platforms such as Google, Facebook, Instagram, YouTube, and others to increase traffic.
Social Media Management: We set up content marketing on Sari Roti’s social media accounts (Facebook and Instagram) based on targeted segments, including Moms, Family Men, Youth, Kids and First-Jobbers.
Content Creation: Creative content creation such as photo and video recipes were published to increase awareness on Sari Roti’s wide range of products and increase consumption.